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This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences. Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home.
Understanding the Context
This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients. The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says. Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience. The National Coffee Association of U.S.A.
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Key Insights
Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home. Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note. Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.